This congress is organized by Cadena SER and the Autonomous University of Barcelona on the occasion of the centenary of radio in Spain. It is supported by 20 associations, professional colleges, and public institutions that mainly bring together communication faculties and the direct and indirect actors of the broadcasting and audio sector in Spain. Over the course of two days, it will be attended by 300 professionals from the radio field, including academics and industry professionals.

Program =

Present and Future of Audio.

Opening lecture: Iñaki Gabilondo.

AN INDUSTRY IN TRANSFORMATION

A1. What will happen with broadcast diffusion? Does DAB have a future in Spain?

A2. The future of the audio industry and podcast expectations.

A3. Intellectual property rights in broadcasting organizations.

A4. New multimedia formats. The role of social networks.

BUSINESS MODEL AND ADVERTISING

B1. Sustainability of current broadcast business models. Future scenarios.

B2. Presentation of the Advertising in Spain 2024 Report (AERC).

B3. Audience measurement in a multi-broadcast environment.

B4. The effectiveness of radio advertising.

NEW RELATIONS WITH AUDIENCES

C1. Radio journalism duty to fight misinformation

C2. New narratives and languages to reach young people.

C3. Creativity management, talent and cultural diversity and of gender

C4. Radio and music, new consumption models and roles.

PUBLIC SERVICE IN THE 21ST CENTURY

D1. Public radio around the world. Traditional and alternative models.

D2-1. Presentation of the white paper on local radio in Catalonia (FMCLC).

D2-2. Presentation of future local radio models

D3. Presentation of issue 50 of ‘Quaderns del CAC’. One hundred years of eadio, looking to the future

D4. The future of local radio, models and technological constraints.

OPPORTUNITIES AND RISKS OF THE NEW TECHNOLOGICAL ENVIRONMENT

E1. Audio and artificial intelligence. Challenges and demands.

E2. How do tech companies view radio?

E3. Will AI replace current audio production?

THE NEW DISTRIBUTION ECOSYSTEM

F1. Distribution on own platforms and the relationship with audio platforms.

F2. Smart speakers and smartphones in audio distribution.

F3. Connected cars: the future of in-car audio.

Outside the official program:

Presentation of the book “Cadena SER, 100 Years of Radio: A (Retro)prospective Look from the University” written by 45 academics from different universities and various media professionals (Thursday, 15th at 6 PM)